This Barbie is a CEO.

I make brands pop. By pushing the boundaries between marketing, art and activism, I develop communication strategies and visual concepts for companies, cultural institutions and art collectives: Always looking for the sweet spot where product and purpose, people and AI, inclusivity and intersectionality meet. I’m all about gender equality, sustainability & accessibility — and a seriously badass copy writer. CEO & Head of Strategy at LJB WORKS.

Since I’m a vampire (or a machine, depending on whom you ask), I also get to do these awesome jobs: PR & Integrated Marketing DACH at Ben & Jerry’s — shaping a strong voice for a deliciously chunky ice cream brand whilst tackling social change. Collective Artistic Direction, Design & Comms at K*WERK — disrupting the cultural industry with a super queer network & conference/festival for FLINTA* artists.

Off the record: My natural hair colour is a light pink. Whilst I do enjoy deejaying, the occasional noise-pop show and going on excruciatingly long bike rides, my main hobby is to smash the patriarchy and build a more fun world for everyone. At night I write my debut novel, a post-modern cyber-pulp mash-up of Blade Runner and beloved German children’s book Das Sams. The first sentence: "Mr. Staircase stepped out of the elevator." There will be no sequel.